FEMALE EASY RIDER MAGAZINE FOX HUNT ARCHIVE

Again, this new direction for Easyriders in general or the Magazine isn’t good news for bikers.Īlso, in the article, another person noted who will guide the future of Easyriders is “… Chris Breed, an L.A. Only that he’s some apparel guy who is now running Easyriders. However, their big experience is founding a “denim line, Chip & Pepper.”įurther revealed was that the “…new chief executive officer is Charles Perez, a veteran apparel manufacturer in L.A.” No, there wasn’t anything noted about Perez riding, knowing about the biker world, etc. According to the article, two of the new owners are brothers. In addition, there is more information on the new owners of Easyriders Magazine. Then, in February 2020, there is other bad news about the future of the Easyriders in an article on For most bikers, a better way to describe Easyriders is that they sold out. The new publication will be sold at “boutique venues.”Ĭertainly, with this Easyriders’ information, it sounds like the new Easyrider will focus on yuppies, RUBs, and hipsters.The new Easyriders will be “coffee table book.”.The new Magazine will be a “quarterly coffee table-style book.”.There, it states that part of Easyriders’ new direction of the company and the Magazine includes: On August 14, 2019, there was more troubling information on the Easyriders Magazine Facebook page in the “About” section.

Without a doubt, Bandit’s information on the future of the Easyrider was enlightening, but not in a good way. Toward the end of the short article, it said, “Dave Nichols and Beatnik were let go.” Notably, Dave was the editor, and Beatnik was also an important part of the company. – Furthermore, the article states that the new owners of Easyriders held their “creative meeting in Canada.” Our thought was, whatever happened to the focus on the AMERICAN biker? Later, we found that the new owners were Canadian. – This doesn’t sound like the spirit of Easyriders will continue. – Melrose in Beverly Hills?!?! How can someone who doesn’t know who Lichter runs a 50-year-old BIKER company? – Some clothing store guy now owns Easyriders? So there are many troubling things with the above. The guy had never heard of Michael Lichter.” In addition, for decades, he was THE photographer of Easyriders Magazine.Īfter a lot of knocking on doors, Lichter was eventually able to “… speak to one of the new partners, who owns StrongHold, a clothing shop on Melrose.

As you probably know, Lichter is THE most well-known motorcycle photographer.

FEMALE EASY RIDER MAGAZINE FOX HUNT ARCHIVE

In Bandit’s article, he notes that Michael Lichter went to check on his photo archive at the Easyriders headquarters. In addition, he gets good information early because he knows a lot of key people. Next, in July 2019, we found an article by Bandit on If you do not know, Bandit has been in the biker industry for decades. Subsequently, we searched for answers to discover what was happening and why Easyriders closed.Įarly Information on the Changes at Easyriders And it came as no surprise that there were a lot of loyal subscribers and followers who were unhappy. So, you would not get the Magazine if you had a subscription. For instance, the Magazine’s site was shut off, its domain was up for auction, its Facebook activity fell off, etc.Įven worse, there was an announcement that Easyriders would no longer be printed. Especially surprising was that one day, almost everything related to Easyriders online went silent. Then, in 2018, Teresi announced that what was left of the iconic brand was up for auction. Additionally, some people with experience left the company, and their replacements do not have a similar experience. And eventually, the size of the staff shrinks. Then, the number of Bike Shows and Rodeos held each year was reduced. Also, the quality of the attractions at the events started to drop. In addition, attendance at the Easyriders events began to have huge declines. Over the years, magazine sales slowly went down. Then, years later, the Biker Rodeos and Motorcycle Shows began. Then, under Teresi’s leadership, Easyriders Magazine became an iconic American biker name. The legal name of the company chosen was Paisano Publications. First, Joe Teresi and others started the company in 1970. Why did Easyriders Magazine Close? Who Owns Easyriders Now? What is the future of Easyriders Magazine, Motorcycle Rodeos, and Bike Shows? These are some of the many questions revolving around what happened to Easyriders.īut before we go into what is happening with Easyriders, here is a brief company history. Home > Easyriders Magazine What Happened to Easyriders?

Female easy rider magazine fox hunt